Packaging & Brand Designer | Wellness CPG & Digital Marketing

As a graphic artist, I understand that design lives at the intersection of change and consistency. Trends evolve, platforms shift, and yet the need for clear, compelling storytelling remains. Whether I’m collaborating with an established brand, a local Ma & Pa shop, or a friend launching something new, my role is always the same: transform vision into visuals. I create work that reflects the heart of a business, whether it’s elegant, powerful, playful, or direct.

Currently, I freelance with purpose-driven brands in the wellness space. These partnerships allow me to channel creativity into work that contributes to something greater. At this stage in my career, I prioritize environments that foster growth, clarity, and a little bit of organized chaos. Passion often lives within that chaos, and passion is what makes every brand stand out.

Before freelancing, I served as Senior Graphic Designer at Koi CBD, Art Director/Graphic Designer at Medterra, and most recently led visual branding initiatives at Cheef Holdings. Across these roles, I gained extensive experience in digital marketing, particularly in designing e-blasts and developing campaigns that convert. Spending over three years in fast-growing Wellness CPG start-ups taught me to design at the speed of innovation. With shifting regulations and evolving digital platforms, I learned to thrive under pressure, lead with intention, and shape impactful brand identities through thoughtful and strategic design.

My creative foundation began in college, where I worked in the film photography lab and held internships with Khreative Ink and Firebrand Media. These early experiences gave me a head start on real-world design challenges and taught me lessons no classroom ever could.

When I’m not designing, I’m probably shooting pool, spending quality time with family or hanging out with my 4 dogs and 2 cats.

The future is up to you, Let’s create something meaningful together.