In the CBD industry, Gummies are one of the top choices for consumers to consume CBD. This project started with 3 skus with two different milligram amounts, different ingredients, and different forms of feeling. I worked closely with the Director of Digital Marketing as well as the Director of Innovation to make sure these gummies portrayed the monumental effects and vibrant flavors while also keeping them on brand.
Designing this product in Adobe Illustrator, I decided to illustrate the gummy to give the packaging a freeform asset to the nature of the design and minimizing to a 4 color process + 3 pantones. One of the colors being the logo, one for feeling and one for flavor. I feel proud to know the iconography and layout has successful profit for Medterra and their consumers.
