Medterra CBD | Broad Spectrum Tinctures
With a flexible creative brief, I approached this design by drawing inspiration from Medterra’s original tinctures while integrating my own style. The goal was to modernize the aesthetic without straying from core brand identity.
One of the most challenging and rewarding aspects of this project was collaborating closely with our print vendors to achieve precise color accuracy. After multiple rounds of proofs and detailed press checks, we landed on a final result that the entire team proudly approved.
This project was created entirely in Adobe Illustrator.
Please note: I did not do the photography or any video edits featured.
Medterra CBD | Gummies
Over the course of three months, I led the design for the three main gummy SKUs shown above, along with approximately 10 additional SKUs for single-serve sachets and smaller pouch variations. I worked directly with the Digital Marketing Director to ensure every detail, from dielines to color accuracy, was reviewed and approved by department heads and the CEO. This high-visibility project required precision, brand consistency, and cross-functional alignment.
Before the design phase began, we sourced and tested several packaging materials to ensure both product protection and shelf appeal. I collaborated closely with our print vendors and attended press checks to confirm accurate color matching and material quality across all variants.
Within the first three months after launch, this product line became the company’s top-performing revenue generator, accounting for a significant percentage of total DTC and retail sales.
This project was created entirely in Adobe Illustrator.
Please note: I did not do the photography featured.
Koi CBD | Full Spectrum Disposable Vapes
Under a tight three-week deadline, I completed packaging design for eight SKUs, including the three featured above that are still live on the company website. I prepared all files for print and worked directly with the international printing press to ensure color accuracy, consistent copy, and proper execution of specialty finishes.
Created for the B2C market, this product line was developed with high visibility in mind and is now distributed in thousands of brick-and-mortar smoke shops nationwide. The final design elevated Koi’s brand presence while maintaining the familiarity and trust consumers expect.
This project was completed using Adobe Illustrator and Photoshop.